Famous Company Logo Designs

Published: 06th December 2011
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Why are logos so important? Think about some of the company
Logo Design and Banner Design Service the most famous of our time. Nike is a good example, but what is the internationally recognized "swoosh" symbol with an enhanced graphical representation of the name of the company really Nike? A logo is a starting point for any form of communication in which he practices. All marketing materials incorporate brand identity. All advertising includes corporate image. All advertising materials incorporate the logo of the company. You can see the Nike swoosh on shirts, sweatshirts, hats, key chains, and a host of other promotional items that has nothing to do with the core business of Nike: shoes. Can now use the Nike "swoosh" symbol without a name and people around the world aware of its Nike. How powerful is it? If your business has a positive image of the simple recognition of the symbol is enough to do the job. If it is from Nike it must be good reason not to read.
Logos Convey the Image of the Company
Nike is a good example of a company that demonstrates how the company image and logo on. Today, most people think Nike and they have positive thoughts, but in the not too distant past, Nike has been caught in a bit of a scandal over the practice of child labor in some of their production sites international. For those who were aware of this problem, now Nike logo evoked negative images. But like many large companies face problems, Nike has responded and responded effectively. Today, most people see the issue of child labor as ancient history and once again the diffuse image of positive images.
In the current economic climate, the bank logo to give more examples of how the overall image of the company and its logo are linked. When banks like Bank of America and Chase increased credit lines and credit offers, we all loved. Look for the logo banner Bank of America has generated a positive response. But if you had raised interest rates by these banks, how do you feel when you see your identity? The learning point is the greatest identity in the world will not help a company a negative image of the population to improve this image. Let's talk about some other famous logos and see what we can learn from them.
Famous Company Logos: FedEx, Apple Computer, and McDonald's
Apple is one of the few logos never included the name of the company. It is rare, the only pure symbol logo. Today, Golden Arch symbol does not need to include the name "McDonald's" for the brand recognition, but it did not start that way. FedEx is an example of a logo word. The name FedEx is graphically enhanced with color, contrast and box shapes. Some say that the box is enclosed in fact a symbol. What we can learn from these three is that they all have common characteristics.
Common Design Characteristics
The characteristics that make these famous company logos can be summarized in one word: simplicity. The value of simplicity is that the functionality of the races. All three of these logos are fully functional. Can be enlarged or reduced and reproduced in black and white, with no impact on their message. The evolution of the Apple logo illustrates this point. This image has appeared with layers of different colors, but this limits functionality. When the logo appears on the cover of some laptops from Apple, does not look good. Now this is a one color logo. All logos famous follow the more difficult to control design principle: Keep It Simple Stupid!


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